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FOR REMODELING & HOME SERVICE OWNERS

WE REPORT BOOKED ESTIMATES.
NOT IMPRESSIONS.

You have seen the other report. Forty slides, a bar chart labelled “reach,” and a
number in the millions that never turned into a single truck in a driveway. Ours is one page, once a week, and it takes about ninety seconds to read.

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We only onboard 4 new remodeling companies a month, book before slots fill.

THE NUMBERS ON IT

The number at the top is booked estimates. Not leads, not impressions. Leads are a means to an end. An estimate on your calendar is the thing you can actually close.

01

Booked estimates

How many homeowners actually sat down with you this week. Most agencies leave this one off the report, because it is the first number that cannot be dressed up.

02

Cost per booked estimate

Not cost per click, not cost per lead. What you paid to put one real appointment on your calendar, traced back to the campaign that produced it.

03

Leads, for context

How many people called, texted or filled something out. Useful for spotting where the drop-off is, but it is not the headline.

04

Jobs closed

With the contract value attached. If that is flat, the rest of the report does not matter and we will say so.

THE FIRST 90 DAYS

The number at the top is booked estimates. Not leads, not impressions. Leads are a means to an end. An estimate on your calendar is the thing you can actually close.
WEEKS 1 TO 2

Unglamorous

We audit the site, install tracking that in most cases was never there, and fix whatever is leaking before we spend a dollar sending traffic into it. You get the ranked fix list up front.
WEEKS 3 TO 6

Buying information

We audit the site, install tracking that in most cases was never there, and fix whatever is leaking before we spend a dollar sending traffic into it. You get the ranked fix list up front.
MONTH 2 ONWARDS

Cutting and scaling

We audit the site, install tracking that in most cases was never there, and fix whatever is leaking before we spend a dollar sending traffic into it. You get the ranked fix list up front.

Worth setting expectations on timing. Someone pricing a $40K kitchen is not deciding this week. She is getting three quotes and talking to
her husband about it. First estimates land in month one. Cost per booked estimate usually keeps dropping through months two and three as
the data stacks up.

WHAT IT COSTS

Nothing gets added quietly. If something falls outside that scope we quote it before we touch it.

Booked Estimate System

The audit and the fixes that come out of it, campaigns live and tracked, your Google Business Profile rebuilt, and the follow-up system running.

$3,500

Growth Management

The audit and the fixes that come out of it, campaigns live and tracked, your Google Business Profile rebuilt, and the follow-up system running.

$2,500/mo

YOU DO NOT HAVE TO START THERE

If $3,500 is a bigger first step than you want to take with someone you have not worked with, say so on the call. There are smaller pieces of this we can do first so you can watch how we work before you commit to the whole thing. Most owners would rather see one fix land than read a proposal. That is a reasonable way to buy and we would rather earn it that way

THINGS WE WILL NOT DO

Report reach or engagement as a headline number.
Lock you into twelve months so a slow first quarter does not cost us the account.
Take you on when the math does not work. If your average job value and close rate cannot absorb the cost per booked estimate in your market, we would rather tell you on a free call than six months in.

HIS SITE ANSWERS THE PHONE BEFORE YOU DO.
HIS REVIEWS CLOSE THE DEAL BEFORE YOU CALL BACK.

YOUR WORK IS BETTER. YOU DESERVE THE BUSINESS HE IS TAKING.
Free Strategy Call — Limited Spots Monthly

BOOK A CALL, GET A FREE COMPETITOR TEARDOWN.

Before the call, we’ll pull up the guy outranking you — his site, his ads, his reviews — and show you exactly what he’s doing that you’re not. You’ll walk away with that, whether you sign with us or not.
— or, if you’d rather start over email —
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No contract to book · No pushy sales call · Built exclusively for remodelers