THE PROBLEM
WHERE YOUR
NEXT $30K JOB
ACTUALLY WENT
.
It did not go to better craftsmanship. It went to whoever answered the phone first. Six things cost remodeling contractors booked estimates, and none of them are about the quality of the build.
We only onboard 4 new remodeling companies a month, book before slots fill.
THE NUMBERS ON IT
The number at the top is booked estimates. Not leads, not impressions. Leads are a means to an end. An estimate on your calendar is the thing you can actually close.
01
Why isn't my contractor website getting leads?
Because it is a business card, not a sales tool. Ten project photos, a phone number, and a contact link that goes nowhere fast.
Think about what she is actually doing on your site. She is planning to hand someone
forty thousand dollars and let him take a sledgehammer to her kitchen. She wants a
rough idea of cost, proof you have done this before, and some signal you will still be
picking up the phone in six months. If the site answers none of that she closes the
tab and opens three more.
Proof near the top, an honest range on pricing, one obvious next step on every screen.
Covered under the website and conversion audit.
02
Is boosting a Facebook post the same as running ads?
No, and it is an expensive thing to find out slowly.
Boost is Facebook’s beginner button. It optimises for cheap engagement because
engagement is easy to buy, which is why $300 gets you forty likes and a comment from your cousin. Nobody in that group was renovating anything. Somebody typing “kitchen remodel cost Montreal” into Google is a different animal. She has already decided she wants it and she is now pricing it. That search is worth
paying real money for.
03
How fast do you have to respond to a contractor lead?
Minutes. Not hours, and definitely not Monday.
Form comes in Saturday at 2pm. You are on a roof, or at your daughter’s game, or just
not looking at your phone. You see it Monday morning between two walkthroughs and call her back. She is polite about it. She booked someone Saturday evening who
texted her back in nine minutes. You did not lose that job on price or on portfolio. This is not a discipline problem either, and no amount of trying harder fixes it, because the fix is that something
answers when you cannot.
04
Why is a worse contractor outranking me on Google?
Because Google cannot see his drywall.
What it can see is his Google Business Profile. Whether the categories are filled in,
how many reviews he has and how recent they are, whether he posted a photo this
month, whether his phone number matches on every directory it appears on.
Yours has six photos, one of which is a stock image of a wrench, and eleven reviews
with the newest from 2023. His has ninety photos and a review from last Tuesday.
Google is ranking the profile, and he filled his in.
05
Why do my leads go quiet after the estimate?
Usually because nobody followed up and silence reads as in difference.
The sales cycle on a renovation runs weeks. She has three quotes on the table, she is waiting on financing, and her husband wants to look at it again in the spring. None of that means no. The contractor who checks in twice, without
being a pest about it, looks like the one who actually wants the work.
06
How do I know if my marketing is working?
Right now, honestly, you probably cannot.
Most contractor sites we open have no conversion tracking at all. Forms are not recorded, calls are not attributed, and the ad platform optimises toward the only thing it can measure, which is clicks. If nobody can tell you your cost per booked estimate, you are not running a campaign. You are making donations.
START HERE
WHAT IS THE FIRST STEP?
Smaller than you would think. We do not start by rebuilding everything. The free call comes first and costs you nothing. After that, most owners start with one fix rather than the full system, usually whichever of the six above is bleeding the most.
GROWTH MANAGEMENT
$2,500/mo
Keep your estimate system, campaigns, Google Business Profile, and follow-up working together to consistently turn more opportunities into booked jobs.
Free Strategy Call — Limited Spots Monthly
BOOK A CALL, GET A FREE COMPETITOR TEARDOWN.
Before the call, we’ll pull up the guy outranking you — his site, his ads, his reviews — and show you exactly what he’s doing that you’re not. You’ll walk away with that, whether you sign with us or not.
— or, if you’d rather start over email —
No contract to book · No pushy sales call · Built exclusively for remodelers